Validate a Business Idea and Find Your First 10 Customers in 6 Weeks

Analysis paralysis preventing you from choosing just one idea.

Timebox the ICE scoring to exactly 2 hours. Trust the math of the matrix and commit. Remember, you can always return to the other ideas later.

Receiving 'false positives' where people say it's a good idea just to be polite, but won't actually buy it.

Ask about their past behavior ('How have you tried to solve this problem recently?') instead of future intent ('Would you buy this?').

Blowing through the $100-$500 budget too quickly on broad, ineffective ads.

Start with free, direct outreach first. When using ads, set a strict daily cap ($10-$20) and target very narrow demographics.