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Unfold ItThink. Unfold. Move.Unfold ItThink. Unfold. Move.We're launching a major update to our mobile app in 6 weeks and it involves engineering, design, marketing, support, and legal. Last launch was chaotic -we forgot to update the App Store screenshots, support didn't know about new features, and marketing launched the campaign 2 days late. I need a cross-functional launch checklist that prevents that from happening again.
Plan for: Run a Cross-Functional Product Launch Checklist (Mobile App V2)
App Store or Google Play rejects the V2 submission due to new guidelines or bugs, delaying the launch.
Submit the app for review at least 7-10 days before the target launch date to leave a buffer for resolving rejection issues.
Backend overhaul fails under the sudden surge of traffic generated by the marketing campaign.
Ensure engineering conducts rigorous stress/load testing simulating 3x expected launch traffic before QA sign-off.
Marketing pushes the campaign live before the app updates have fully propagated to all users globally across both stores.
Implement a manual trigger for the final marketing blast, only to be pressed once engineering confirms global store propagation.
Ready to make this plan yours?
